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Riwal Norway Pedro Karel Media Dealership Riwal Jlg 606e6f890ead9

Riwal Adds Norway to its JLG Distributorship Territory

April 8, 2021
As the distributor for the region, Riwal will be responsible for sales, marketing, training and after sales service for the full range of JLG aerial work platforms.

JLG Industries Inc. announced the appointment of Riwal as its distributor for Norway. As the distributor for the region, Riwal will be responsible for sales, marketing, training and after sales service for the full range of JLG aerial work platforms. Riwal will serve customers such as rental companies as well as end users in construction, manufacturing and logistics.

Karel Huijser, JLG EMEAIR’s vice president and managing director said, “We are excited to extend our partnership with Riwal in Norway. Their presence in the country and knowledge of the market, will contribute to further growth of our products and service in the region.”

“Last year Riwal and JLG celebrated the 25th anniversary of Riwal being an official JLG distributor,” said Pedro Torres, CEO of Riwal. “This long-lasting partnership resulted in having extensive expertise with the JLG brand in our rental fleet. These dealerships have enabled us to become one of the leaders in AWP equipment in the following countries: the Netherlands, Poland, Kazakhstan, and the Balkan countries. Our highly motivated teams in the Nordics will be able to significantly develop the local access equipment business, there is a lot of potential as the purchase of new equipment is increasingly common alongside the purchase of traditionally used equipment."

"With the official dealership of JLG in Norway and the opportunity to offer our customers the full range of products from the world's leading manufacturer we look forward to strengthening the market position for JLG and Riwal in Norway,” said Jesper Becker, Riwal’s equipment sales manager in the Nordic countries. “With great enthusiasm, we will be working as a full-service partner for both our existing customers and all new customers.”

The Riwal Holding Group, established in 1968 and headquartered in The Netherlands, is an international rental and sales specialist of aerial work platforms, telehandlers and power generators. Riwal has 70 depot operations in 16 countries, operates more than 20.000 units and conducts business in more than 70 countries. For more information, visit www.riwal.com.