Riwal Adds Norway to its JLG Distributorship Territory
JLG Industries Inc. announced the appointment of Riwal as its distributor for Norway. As the distributor for the region, Riwal will be responsible for sales, marketing, training and after sales service for the full range of JLG aerial work platforms. Riwal will serve customers such as rental companies as well as end users in construction, manufacturing and logistics.
Karel Huijser, JLG EMEAIR’s vice president and managing director said, “We are excited to extend our partnership with Riwal in Norway. Their presence in the country and knowledge of the market, will contribute to further growth of our products and service in the region.”
“Last year Riwal and JLG celebrated the 25th anniversary of Riwal being an official JLG distributor,” said Pedro Torres, CEO of Riwal. “This long-lasting partnership resulted in having extensive expertise with the JLG brand in our rental fleet. These dealerships have enabled us to become one of the leaders in AWP equipment in the following countries: the Netherlands, Poland, Kazakhstan, and the Balkan countries. Our highly motivated teams in the Nordics will be able to significantly develop the local access equipment business, there is a lot of potential as the purchase of new equipment is increasingly common alongside the purchase of traditionally used equipment."
"With the official dealership of JLG in Norway and the opportunity to offer our customers the full range of products from the world's leading manufacturer we look forward to strengthening the market position for JLG and Riwal in Norway,” said Jesper Becker, Riwal’s equipment sales manager in the Nordic countries. “With great enthusiasm, we will be working as a full-service partner for both our existing customers and all new customers.”
The Riwal Holding Group, established in 1968 and headquartered in The Netherlands, is an international rental and sales specialist of aerial work platforms, telehandlers and power generators. Riwal has 70 depot operations in 16 countries, operates more than 20.000 units and conducts business in more than 70 countries. For more information, visit www.riwal.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.