Hy-Brid Lifts Names Shaver Vice President of Sales and Marketing
Hy-Brid Lifts, a manufacturer of aerial lift equipment, announces Marshall Shaver as vice president of sales and marketing. Shaver’s responsibilities will include leading the sales and marketing team, growing the customer base and continuing to execute the company’s successful strategy.
“I’m looking forward to working alongside the rapidly growing team at Hy-Brid Lifts,” said Shaver. “I have been watching the strong growth of the team and products over the last few years and am excited to continue providing excellent support to existing customers, while simultaneously growing our market presence with new dealers.”
Shaver brings more than 10 years of industry experience to his new role, largely derived from his time at Wacker Neuson as the business development manager and director of key accounts. During his time there, Shaver worked with national accounts to build and nurture strong relationships and help ensure products and support met the rigorous standards of the company’s largest customers.
“Marshall will be an asset in building the relationship with our customers and helping us respond to market needs,” said Terry Dolan, Custom Equipment LLC president and member of the board of directors. “He’s the final piece to our new management team and understands our customers and our market. He shares the Hy-Brid Lifts vision for driving innovation that will deepen customer relationships and help the brand stand out from the other 'me-too' competition. We’re excited for him to be part of the team and continue the company’s successful growth.”
Shaver holds a degree in business administration from Concordia University, as well as a certificate in sustainable systems engineering from the University of Wisconsin-Madison.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.