Aerial Industry Veteran MacFarland Joins MEC as VP of Parts
Brian MacFarland joins MEC Aerial Work Platforms as vice president of MEC Parts. In this role his primary focus will be on expanding the MEC parts department which not only offers MEC parts, but all other name brand parts for MEWPs. MacFarland comes to MEC with 25 years in the industry and plans to bolster the MEC Parts eCommerce and overall customer experience.
“Through his prior role at EPW, Brian set a strong foundation for partnership with MEC and our customers,” said David White, MEC president. “We are excited to have him bring that same strength, knowledge and customer focus to MEC. He understands the value our parts business brings our customers to reduce downtime and maximize their ROI.”
MacFarland entered the industry at UpRight in 1995 in product support. During his career, he was promoted to technical support manager and then parts and product support manager where he was responsible for the day to day activities. In 2006, MacFarland joined Equipment Parts Wholesale as the general manager where he managed all aspects of the business and added additional divisions for decal production as well as manufacturing of joystick controllers. During his career and promotion to president at EPW, he opened and oversaw several facilities across the U.S. until the company was sold to TVH.
“I am very excited to join the team at MEC and help to grow the parts division of the company,” MacFarland said, “We are focused on building a parts department to provide customer service excellence for not only MEC parts but for all parts needed for the MEWPs parts industry.”
MEC Aerial Work Platforms is a manufacturer of a line of aerial work platforms in Kerman, Calif.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.