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Former Skyjack President Boehler Leaves Linamar

Sept. 26, 2019
Contrary to initial reports, Brad Boehler, let go last week as president of Skyjack Inc., has declined parent company Linamar’s offer of a corporate position.

Contrary to initial reports, Brad Boehler, let go last week as president of Skyjack Inc., has declined parent company Linamar’s offer of a corporate position.

“I have since considered my options and decided I’m not interested in their corporate position and I’m going to head out on my own and look for some new challenges and opportunities and find a way to be successful in another place,” Boehler told RER.

Boehler, who comes from an engineering background, brought a dynamic marketing presence to Skyjack during his eight-year tenure as president. The company, which has expanded its product portfolio significantly during Boehler’s tenure, has also been very successful in growing sales and public awareness of the Guelph, Ontario, Canada-based company, a division of Linamar Inc.

“I was there for almost a decade, that’s a pretty good run,” Boehler said. “We had phenomenal growth, Skyjack had phenomenal growth coming out of the recession. I’m pretty proud of that.”

Boehler said he is hopeful to stay in the access industry. “That would be great,” he said. “Or with rental or ancillary or another equipment manufacturer, I’d like to stay in that part of the business. I am still a director on the board of Serious Labs, and I’m going to continue my IPAF presidency and my AEM responsibilities as well.”

About the Author

Michael Roth | Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.