Snorkel Adds France, Benelux, West Africa Territory Manager
Snorkel is further expanding its Europe Middle East and Africa sales team with the addition of a brand-new role, focused on the regions of France, Benelux and West Africa, and have appointed Romain Muller as territory manager.
With master’s degrees in international business and international marketing, Muller brings more than four years of experience in mobile elevating work platform and construction equipment sales experience to Snorkel from his previous role in international business development with France Elevateur, where he was responsible for developing business opportunities in EMEAR, managing key accounts, and overseeing sales-related marketing activities. Prior to joining the French equipment manufacturer, Romain held the position of international sales coordinator for Total, in the aviation division, and also completed a marketing coordinator internship.
In his new role as territory manager at Snorkel, Muller will have responsibility for identifying and developing new business opportunities, as well as working closely with Snorkel’s existing, well-established dealer network to maximize market share and sales revenue in all regions, while ensuring world class levels of customer support.
Fluent in French and English, Muller will manage a territory that includes France, Switzerland, The Netherlands, Belgium, Luxembourg, Tunisia, Algeria and Morocco. He is based in France and will work closely with the existing EMEA sales team.
“We are delighted to welcome Romain to Snorkel,” said Snorkel CEO Matthew Elvin. “He has a proven track record in sales development, and a strong desire to deliver excellence throughout the complete customer journey, from initial contact to after sales support. This approach will be critical to our long-term success in the territory, and I am confident that Romain will be able to exceed our expectations and bring an enhanced level of service to our existing customer and dealer base, while also developing new opportunities.”
Muller added, “I am thrilled to be joining Snorkel at this exciting time in their development. This new role is a great fit, and I look forward to being able to bring my experience and ideas to our customers and dealers in this region.”
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.