RERMAG

Toro Names Marketing Director of Landscape Contractor Business

The Toro Co. named Randy Harris director of marketing for its Landscape Contractor Business, which manufactures and markets a full line of commercial landscape creation and maintenance equipment.

In this role, Harris is responsible for leading all marketing functions, including strategic planning, pricing, promotion, product development, marketing communications, parts, financing, and channel strategy for Toro commercial mowers and Dingo compact utility loaders.

A 10-year employee of The Toro Co., Harris’ most recent position was senior marketing manager for Toro’s Landscape Contractor Equipment, which includes Z Master zero-turn riders as well as mid-size walk-behind and heavy-duty 21-inch mowers. His role encompassed all aspects of marketing and primarily focused on planning and developing new and improved products to meet the requirements of landscape professionals who maintain municipal, institutional, residential and commercial properties.

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