New Holland and Kobelco Construction Machinery America Co. Ltd. named Tom Green director, North American marketing. Green will be responsible for defining and implementing the marketing and communications strategies for the New Holland and Kobelco brands in North America, reporting directly to Terry Sheehan, president of Kobelco Construction Machinery America and vice president of New Holland North America. New Holland has a joint venture arrangement with Kobelco to produce and distribute excavators in North America through each brand’s existing sales channels.
A marketing veteran with more than 20 years of industry experience, Green’s career includes 15 years with Ford Motor Co., where he held roles of increasing responsibility leading marketing activities for the commercial and consumer truck businesses. His work at Ford also included international assignments in Asia.
New Holland manufactures and markets a full line of skid-steer loaders, compact-track loaders, loader backhoes, tractor loaders, excavators, compact and full-sized wheel loaders, crawler dozers, motor graders and telehandlers. Kobelco offers a full line of compact, mid-sized and full-sized excavators ranging from 1.7 to 80 metric tons.