Carol Stream, Ill.-based Kobelco Construction Machinery America last week named Edgar Chavez director of marketing for North America. Chavez will be responsible for all North American marketing strategies and activities for the New Holland Construction and Kobelco brands, reporting directly to Terry Sheehan, president of Kobelco America and vice president of New Holland Construction.
For the past two years, Chavez has served as director, key national and government accounts and global product development platform-marketing manager for New Holland Construction and Kobelco America. As the North American marketing director, Chavez will continue his service and contributions to both brands.
With nearly 20 years of industry experience, Chavez’s career includes experience with Astec Industries, Mitsubishi International and Volvo Construction Equipment.
“Edgar’s global marketing experience will bring valuable insight to the marketing and product portfolio strategies of New Holland Construction and Kobelco America,” Sheehan said. “We anticipate using his expertise as these brands continue to grow and evolve in North America.”