RER Launches Virtual RER 100 Roundtable

OVERLAND PARK, Kan.RER has launched its Internet-based RER 100 Roundtable. Sponsored by McConnellsburg, Pa.-based JLG Industries, the RER 100 Roundtable is a teleconference recorded for Internet playback featuring seven leading executives of RER 100 companies.

The 110-minute dialog, moderated by RER editor Michael Roth, features Michael Kneeland, executive vice president, operations, United Rentals; Charles Snyder, executive vice president of fleet and asset management, NationsRent; Mike Watts, CEO, Sunstate Equipment Co.; Don Ahern, CEO, Ahern Rentals; Barry Natwick, CEO, Volvo Rents; Willie Swisher, CEO, Stephenson's Rental Services; and Mark Clawson, CEO, Diamond Rental & Sales. Also joining in the conference is Craig Paylor, senior vice president of sales, marketing and customer support for JLG.

The conference covers a wide range of topics including: the changing expectations of the rental customer; technological support of the rental customer; rental marketing and changes in the role of the rental salesperson; the role of the rental company in providing service and repair; future trends in IT development; the changing and evolving relationships between rental companies and manufacturers; and more.

To listen to the Roundtable, click on to or simply log on to and follow the link to the seminar. The seminar will be on the RER Web site until July 31, 2005. However, registered listeners before June 1 will be entered into a drawing to win six months free use of a JLG T350 towable boom lift. The drawing will be held June 1.

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