RERMAG

CrossMedia Services to Provide Promotional Services for TruServ

CrossMedia Services, an online provider of in-store promotional services for retail advertisersí and manufacturersí web sites reached an agreement last week to provide technology and services to Chicago-based TruServ, the worldís largest member-owned wholesale-hardware cooperative. The TruServ cooperative includes rental centers operating under the names Grand Rental Station and Taylor Rental as well as True Value hardware outlets that also offer rental services.

CrossMedia Services will develop and operate TruServís offering of local in-store advertised products on the TrueValue.com web site. True Value has more than 6,000 worldwide locations.

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