In need of the right access solution to support the needs of petrol project specialist customer Aramco, Saudi Arabian heavy equipment rental company Bin Quraya – a company member of the Bin Quraya Group – recently invested in 10 40-meter (131-foot) Genie Xtra Capacity (XC) boomlifts. The machines were supplied by Middle East Development Co., a Saudi Arabia-based authorized Genie distributor.
For Aramco’s steel erectors, electricians, welders, pipe and millwright fitters, who work involves the use of heavy tools and materials, the heavier capacity machines will provide the ability to work more efficiently and productively.
“When we invest, we are looking for equipment with an excellent reputation in the market backed by a local distributor that understands our needs, that we can consider as a true business partner,” said Hamad Bin Quraya. “With Genie and Medco, we have both. In addition to the reliability and quality that Genie products are known for, Medco has a great track record for its holistic vision of after-sales service.”
“Offering a third more capacity than standard, our Genie XC booms combine the latest new generation Genie technologies to raise more people, more tools and more materials to increase productivity, and make work in applications that require higher capacities faster and easier,” said Gary Cooke, Genie regional sales manager, Terex AWP for the Middle East. “But this is not all. Even though Bin Quraya’s Genie SX-125 XC booms are painted orange, which is the company’s corporate color, they are still Genie blue at heart. This implies that they are engineered to support our customers’ business by keeping their cost of ownership low, which is exactly what forward-looking companies like Bin Quraya are looking for.”
Focusing on total cost of ownership, the Genie SX-125 XC model offers the advantages of extended service intervals. As a result, machines cost less to service and spend more time at work in the field, increasing utilization and reducing total cost of ownership. Also, the unit includes a low-maintenance load-sense cell that monitors the weight on the platform and disables function if the load exceeds the platform load limit.
