World of Concrete Mexico is now Concreto LatinoAmérica

World of Concrete Mexico has been re-branded as Concreto LatinoAmérica for the upcoming 2008 event June 17-19 in Mexico City.

As World of Concrete Mexico continues to make progress in attracting attendees from Mexico and other Latin American countries, the decision was made to re-brand the show as it expands its reach throughout the region.

“We believe that we can address the needs of these attendees in these potential markets more clearly by expanding the scope of the show and re-branding the event in such a way that it will attract more attendees and companies from these regions,” said Tom Cindric, director, Hanley Wood.

Since its conception four years ago, the show has established itself as the leading commercial construction event for concrete and masonry professionals in both Mexico and all of Latin America. Last year the event attracted more than 4,000 attendees from Mexico, Guatemala, Costa Rica, Venezuela, Panama, Peru, Spain and other Latin American and European countries.

“The Latin American construction market is rapidly growing along with our region’s economy and demands technology for our specific construction needs,” said José Navarro Meneses, director general, E.J. Krause de México. “E.J. Krause believes a great show that delivers unique construction solutions has to start by extending its brand to fully serve the existing marketplace. Concreto LatinoAmérica is not just a name, it further defines our market philosophy.”

World of Concrete Mexico staff will be onsite in the World of Concrete sales office at the Las Vegas Convention Center in Las Vegas Jan. 22-25 to answer questions. The sales office will be located in room N247.

Hanley Wood Exhibitions (Dallas) conducts 17 trade shows, including World of Concrete. E.J. Krause & Associates is one of the largest privately owned exhibition management companies in the United States.

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