Chinese manufacturer SDLG recently launched its North America retail efforts with a new store in Turlock, Calif. The 10,000-square-foot store, named VCES, is the brand’s first dedicated brick-and-mortar location in the U.S. Its grand opening marks the launch of SDLG’s dealer network.
Representatives from the SDLG dealer network and customers gathered at the store Oct. 24 to celebrate. Alan Quinn, director of SDLG North America, welcomed the attendees, along with John Lazar, mayor of Turlock, a small city in California’s central valley. Also in attendance was Mike Mathews, president of VCES. The event included speeches, a ribbon-cutting ceremony and demos and test drives of SDLG wheel loaders, the LG959 and LG938L.
“We’re very excited to launch our new dealer network in North America, and we couldn’t think of a better place than Turlock,” said Quinn. “It’s surrounded by a thriving agriculture industry and we have already connected with lots of excited customers who are interested in SDLG wheel loaders. We are honored to become a part of this great community.”
The SDLG dealer network includes seven companies in 12 locations, and will sell the company’s construction equipment, as well as provide thorough parts and maintenance support, SDLG said. Each of the dealers in the network is equipped with a service center that offers a one-stop-shop for service and warranty work. A central parts depot in Atlanta will supply parts. SDLG machines all come with 12-month, 1,500-hour warranties.
“This is a top-notch group of dealers who really know the business,” said Quinn. “SDLG will be supported by companies that have been selling and servicing construction equipment for decades. They are the backbone of SDLG’s rollout into North America and we couldn’t be more confident in these dealers’ ability to serve the market.”
The dealer network locations include:
- Construction Machinery Industrial, Anchorage, Alaska;
- Redhead Equipment, Regina, Saskatchewan, Canada;
- ASC Construction Equipment, Bismarck, N.D.; Buford, Ga.; Charlotte, N.C.; and Piedmont, S.C.;
- Sheehan Mack Sales & Equipment, Sioux Falls, S.D.;
- VCES, Turlock and Fresno, Calif.;
- Romco Equipment, Dallas and Houston;
- Vantage Equipment, Syracuse, N.Y.