Noble Iron has launched an asset-sharing partnership with American High Reach, the company said. Under the terms of the agreement, some of AHR-owned assets will be placed into Noble Iron’s equipment rental pool in Los Angeles and the two companies will share rental revenue earned on the equipment. Under the partnership, AHR, based in Mission Viejo, Calif., has contributed about $1.5 million of equipment, including Caterpillar earthmoving machinery and aerial work platforms manufactured by Genie and JLG.
Noble Iron also announced a dealership partnership with Haulotte Group. Under the terms of the agreement, Noble Iron will represent Haulotte products in Southern California through the sales, rental and service of equipment and parts. Haulotte is a manufacturer of aerial equipment and specializes in scissors, booms, and telehandlers.
Noble Iron is No. 87 on the RER 100.