Hertz Equipment Rental Corp. has hired rental industry veteran Charles “Chuck” Miller as vice president of operations, reporting to Bruce Dressel, chief operating officer. Miller, a veteran of more than 30 years in the equipment rental industry, including more than 20 years with Sunbelt Rentals, will lead all aspects of sales support, service, customer satisfaction, and new market/product categories for HERC, as well as marketing and strategic technology initiatives across the branch network to drive superior customer service, new market development, fleet readiness, revenue growth, operational efficiency and overall branch performance.
“We are very pleased to have Chuck join Hertz Equipment Rental,” said Larry Silber, HERC president and CEO. “Chuck is a highly regarded expert in our industry with a track record of achieving superior operational and financial results throughout his career. As a seasoned executive in the equipment rental business, Chuck also adds tremendous insight and experience to an industry-savvy leadership team that continues to coalesce in advance of HERC becoming a stand-alone company in mid-2016.”
“Having previously worked with Chuck for more than two decades, I know that his passion for customer service, his ability to recognize and pursue successful market opportunities and his dedication to building the strongest field organization, branch operations and equipment lineup in the industry will drive our customers’ success and power HERC’s continuing progress," added Dressel.
During Miller’s career at Sunbelt, Miller oversaw sales, marketing, customer service, Sunbelt University, strategic sourcing and purchasing, fleet, maintenance and repair, parts and merchandise purchasing, and Sunbelt at Lowe’s, an operating division comprising approximately 100 locations. Miller also served on Sunbelt’s board of management.
More recently, Miller established an equipment rental and industry-focused consulting practice serving clients in Europe, India, West Africa, Middle East as well as the Americas. Miller applied his expertise in field operations, emerging markets, rental channels, and business development to help advance his clients’ strategic initiatives.