The Gabriel Group, a company with a long history in the equipment rental business, last week announced its acquisition of Franklin Equipment in Columbus, Ohio. Franklin Equipment was recently appointed by New Holland Construction to sell and service its full line of equipment in Columbus and the surrounding areas. The dealership was founded in 1964 and traded as Franklin Tractor until its recent acquisition by Gabriel.
Now doing business as Franklin Equipment, the dealership offers the full New Holland construction and agricultural product lines and is starting business with an initial order of 120 construction equipment machines, which include skid-steer loaders, backhoe loaders, compact wheel loaders and compact excavators.
Franklin Equipment operates a full-service dealership out of a facility on 7 acres with a team of 5 salespeople and 19 parts and service technicians. The dealership also offers rental service with a fleet of construction and agricultural machines and attachments.
