Doosan announced a multi-year partnership with Major League Baseball, beginning as presenting sponsor of the American League Divisional Series, giving it complete marketing integration throughout the 2017 ALDS. As an official partner of MLB, Doosan will receive significant brand exposure on national broadcasts and MLB-owned channels throughout the 2017 postseason and upcoming seasons.
Beginning with the 2017 Wild Card games, fans will see Doosan commercials and branding on broadcast and digital platforms including Fox, FS1, MLB Network and MLB.com. Also, MLB and Doosan will create custom features for MLB Network and league digital channels showcasing how teamwork leads to winning results. Doosan will also give fans exclusive access to select ALDS batting practices and press conferences in real time via Facebook Live.
“We are honored to be an official partner of MLB and to collaborate with our league partners to share the Doosan story and create content for baseball fans across the globe,” said Rich Goldsbury, president of Doosan Bobcat in North America and Oceania. “We are the fastest growing infrastructure support business in the world and our partnership with a marquee property like MLB allows us to further grow our winning Doosan brand in the critical U.S. market.”
The partnership extends through the end of the 2020 MLB season, with Doosan set to receive branding, media and hospitality benefits throughout the regular season and within MLB jewel events including the All-Star Game, postseason and World Series during 2018, 2019 and 2020.
“We’re very proud that Doosan, a great company with a rich history and a global footprint, has chosen MLB as a partner to continue growing their business here in the U.S.,” said Noah Garden, MLB executive vice president, business. “It’s going to be another exciting postseason this year and we’re looking forward to having Doosan be a big part of it.”
Doosan’s subsidiaries in the United States account for $3 billion in annual revenue and have about 4,000 employees. Doosan’s subsidiaries include Doosan Bobcat, Doosan Industrial Vehicle, Doosan Fuel Cell, Doosan Turbomachinery Services and Doosan Grid Tech.
Doosan, headquartered in South Korea, has a history of more than 120 years.