Southeastern Equipment Co. Redesigns its Website

Southeastern Equipment Co. Redesigns its Website

Southeastern Equipment Co. has redesigned its website, with features such as enhanced search and navigation, revised mobile interface, expanded customer and salesman resources, contemporary design and an improved user experience.

“The new website is another step in our companywide rebranding plan that better represents the Southeastern image throughout our locations,” said Charlie Patterson, president of Southeastern.

The site includes additional content, improved search functionality, and optimization for mobile devices to allow customers to interact with Southeastern Equipment. Customers can browse new equipment by type, manufacturer, or specific industry, and can request additional information or a price quote online.

“Our customers can easily navigate between our three divisions, Southeastern Equipment, Environmental and Rents,” said Thor Hess, director of corporate development. “The consolidation presents a unified identity and showcases all we offer at Southeastern.”

In addition to new equipment, customers can request quotes for equipment service, rentals, and parts and can access online parts catalog. The site also features an improved way to search for and buy used equipment.

Southeastern partnered with Columbus-based web development company Chepri to develop the site. The initial efforts included a companywide rebrand to refresh its image and unify all Southeastern locations, culminating with the website development and launch.

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