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Manitou to Implement E-Commerce Platform for its Dealers

Manitou to Implement E-Commerce Platform for its Dealers

PROS, a provider of AI-powered solutions that optimize selling in the digital economy, today announced Manitou Group, a world leader in the design, manufacture, distribution and services for all-terrain material handling equipment, is implementing PROS Smart CPQ across its global dealer network. With its digital transformation underway, Manitou plans to deliver an omnichannel buying experience for more than 1,500 dealers around the world.  

Manitou Group, headquartered in France, operates 11 production sites across 26 subsidiaries in more than 140 countries in the United States; Europe, the Middle East and Africa; and Asia. Its globally recognized brands include Manitou, Gehl, Mustang, Loc and Edge Attachments. 

“Our dealers are located across the globe, and they look to Manitou for an omnichannel eCommerce experience that combines smart data, analytics and connected systems that are personalized and mobile-friendly,” said Randy Carey, Manitou Group Vice President, Digital Transformation. “With PROS, dealers can order directly from an electronic catalog to configure and place orders, ensuring a real-time sales experience and complete order accuracy. Our sales teams are now guided to products that customers need, with precise configurations, pricing and quotes. We appreciate PROS ongoing partnership and commitment to helping us deliver a world-class customer experience.”

“Customers expect a frictionless and transparent digital experience, accompanied by dynamic pricing across every selling channel,” said Sebastian Mamro, PROS vice president of customer success. “Across the globe, we see firsthand that companies are redefining how they serve their customers with a modern commerce strategy. We appreciate the confidence of Manitou in selecting PROS to enable its digital transformation.”

PROS Smart CPQ automates and simplifies configuration, pricing and quoting processes, empowering sales to instantly create accurate, personalized solutions for each customer. Companies are able to deliver the most profitable and compelling offers. Using artificial intelligence and machine learning, PROS AI-powered Guidance solution provides prescriptive insights into willingness-to-pay at the individual customer level, giving sales teams the ability to offer the right product at the right price in real-time for every customer.

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