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A New Approach to Customer Satisfaction

A New Approach to Customer Satisfaction

Seems like customer satisfaction surveys are all the rage these days. You call a company on the phone for whatever reason and you’re invited to stay on the line and give some feedback. But do you really feel “satisfaction” from this experience? They ask you three questions and you can answer from one through five your degree of satisfaction with the company’s service. But do you feel like your voice has really been heard? Maybe somebody in some office tallies these

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