Re-rent to the Rescue

Pride Equipment, Islip, N.Y., is one of the largest aerial rental dealers in the New York City area. Even with its huge fleet of machines with boom lifts ranging up to 120-foot platform height, its inventory isn't always enough to meet customers' demands. Recently Pride turned to a re-rent company, Acme Lift, to provide extra high reach equipment to meet its customer's requirements.

Turning to Acme made sense. Rental rates can be figured daily, weekly, monthly or yearly, and Acme offers equipment popular with the aerial industry. Pride Equipment could rest assured that it was providing its customers with a brand of equipment they trusted and already knew how to operate. Plus, Pride's mechanics are also familiar with the equipment and can quickly and easily take care of minor repairs and maintenance in the field.

In this case, it was the new JLG Model 1350SJP boom lift with a 135-foot platform height and JLG's exclusive JibPLUS feature. The patented JibPLUS feature is a jib boom that can position the operator's platform both vertically and horizontally, gaining the operator greater access than with conventional jib booms.

One of Pride's customers is White-stone Construction, specialists in windows and window framing. Whitestone secured a job to install a new window curtain system on the exterior walls at Children's Presbyterian Hospital in Manhattan. The window curtain was to extend upward along a 12-story wall directly beneath a peaked roof.

When Pride's sales representative, Peter Hunter, learned of the requirements, he thought that the JLG 135-foot boom lift would be just the right machine for the job. Hunter knew that, because of the angles of the roof, approaching the job from the top by installing swing stages would have been a very expensive proposition. Using a boom lift and lifting workers from the ground was a more efficient alternative, and the JibPLUS feature provided the means for the workers to most efficiently access the work area.

Hunter's problem in meeting his customer's requirements was in securing the lift in a timely fashion because this was a new production model with a backlog of orders. The solution was re-rental from a company that had some of the first units. So, Charles Noto Jr., Pride Equipment's construction sales manager, turned to Acme Lift to get the needed machine.

Noto has been a customer of Acme Lift for nearly two years. When he learned about the job and application, he called Woody Weld, Acme's general manager, to ask about the lift for a short-term re-rental. Weld told him that Acme Lift had already committed to a quantity purchase of the model and that it could ship one the next day directly from the factory. The delivery promise was met, and the machine was delivered accompanied by JLG support personnel to provide training on operation, service and machine set-up.

Rental centers pay for the inbound freight of the equipment being re-rented and then store the unit in their yards until Acme rents it to another customer. Rental centers must provide evidence of adequate insurance coverage prior to opening an account with Acme.

There are several reasons some rental businesses choose to re-rent expensive aerials. First, re-renting allows the company to supplement its existing rental fleet without the commitment of capital. Second, it allows the company to test out new machines before committing to the purchase for its own fleet. It also frees up capital that can be used to fill out fleets with a wider variety of smaller, less expensive aerials that will meet the needs of a larger customer base while still meeting the requirements of users needing more specialized units.

For some rental companies the strategy is to start with small scissors, move up to larger scissors and small booms then continue growing their business to reach the 120-foot to 150-foot class of booms.

Founded in 1996 in Phoenix, Acme Lift owns one of the largest fleets of 80-foot and taller aerial work platforms available, including more of JLG's 150-foot platform height boom lifts than any other company in the world. Acme operates with just three people, Woody Weld, Deanna Ramirez, the controller, and Sharlot Sweet, the operations manager. This highly specialized company is engaged only in re-renting high reaching boom lifts exclusively to rental companies — both chains and independents. Inventory is maintained throughout the United States, and the company's equipment is held in rent-ready condition for delivery around the clock, seven days a week.

In this case, Pride Equipment worked through Acme Lift to get a machine that otherwise wasn't readily available, thus keeping a good customer by supplying the right equipment.

The re-rent of the model 1350SJP boom lift to Whitestone Construction in New York City fulfilled all the requirements for a successful re-rent application. Not only was it a new machine in ready-to-run condition, its controls were similar to other JLG boom lifts so Whitestone's operators, already users of other JLG boom lifts, could start using it with only a reduced training time.

The JLG Model 1350SJP boom lift also had attributes that made it just right for New York City. Despite being the largest self-propelled telescopic boom lift in the industry, the machine is sufficiently compact for delivery in Manhattan on a standard lowboy trailer. With New York City regulations among the most stringent in North America, having a machine that was dimensionally within transport limits saved time and money.

The Model 1350SJP boom lift had many other attributes that made it the right machine for this job. Even with the axles extended, the width of the machine is only 12.5 feet, taking up only one traffic lane on the Children's Hospital job.

Hunter said that the operators using the machine liked the speed of the boom lift function. It didn't seem to them that they were wasting time as they were moving up to full height. Furthermore, the JibPLUS feature meant that they could position the platform parallel to the wall, which gave them the full 8 feet along the platform's width to install the frames and windows. It also meant that the machine did not have to be re-positioned to reach many of the critical points along the side of the building.

A strategic re-rent of JLG's newest high reach boom lift from Acme Lift's inventory, helped Hunter and Pride Equipment satisfy a valuable customer in Whitestone Construction.

Hunter said, “This machine has helped cut weeks off the time needed to do this job; and especially in Manhattan, time saved is big money saved.”

Jim Jobes is public relations director for Industrial Marketing Services, Des Plaines, Ill.


Genie introduces the Z-80/60 articulating boom as the tallest boom in this series. The boom has a working height up to 86 feet, outreach up to 60 feet and 29 feet up-and-over clearance. The product is designed for working in rough or varied terrain with drive option combinations of 2-wheel drive or 4-wheel drive and 2-wheel steer or 4-wheel steer. All configurations feature Genie's patented active oscillating axle as standard equipment.
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OmniQuip/Textron introduces PlaceAce with Lull's 80-inch advantage. Lull's trademark material handling system receives a new name with the introduction of the latest series of telescopic material handlers. PlaceAce describes the company's system that speeds load placement by moving the boom 80-inches in a horizontal plane, resulting in accuracy, smooth fork withdrawal and faster overall cycle times. The new unit can move a load horizontally at maximum lift height with smooth and level placement of loads from a parked machine on rough terrain. The new 644E-42 is the first model in the PlaceAce series and features 6,000-pound capacity with a 42-foot usable lift height.
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The Gehl DL series Dynalift is available with load capacities of 7,000, 8,000, 10,000 and 12,000 pounds with boom lengths of 40, 42, 44 and 55 feet. Models are available with either high profile or low profile boom configurations. These units offer control in tight confines because of a 12 foot 2 inch turning radius and an overall height of only 7 feet 8 inches. Each model features a rear axle stabilizer system to eliminate the need for fluid filled tires or standard outriggers. The DL Series offers an enlarged operator platform with 50 percent more room than previous models.
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LDC Industries

The Unilift Model 538 from LDC Industries features a telescopic boom and has a 36-foot working height. The Unilift Model 542KB articulated lift has a 42-foot working height. All Unilifts are battery powered and can be used both outdoors and indoors without the objectionable noise and fumes associated with gasoline engines. Equipped with a built-in, heavy-duty, “smart” charger, the lifts can even be plugged into any 110VAC power source while operating to keep the batteries topped off. The lifts also feature 300-pound bucket capacity, 360-degree effective coverage and standard crank-style outriggers designed to provide fast and easy setup with maximum stability.
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This full electric drive vertical mast, Star 22 J, was designed to meet the needs of 28-foot and working height in confined indoor areas. At a stowed height of 6 feet 5 inches, it makes it possible to pass through standard doors. With the positive/negative fly jib with a plus 70/minus 70-degree movement and the 9-foot 8-inch outreach, the Star 22 J allows access in the most difficult working areas. Other features include proportional hydraulic controls for precise handling and a spacious cage. Provided with battery power, the mast has long working cycles.
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JLG Industries

The 1350SJP boom lift from JLG Industries is a 135-foot platform height telescoping boom lift. The high reach machine includes drive-out extendable axles that facilitate deployment on the job and incorporate 4-wheel drive. The new boom lift also incorporates the JLG JibPLUS articulating jib with both a horizontal and vertical range of motion for greater platform maneuverability and ease of transport. The 1350SJP has a large work envelope on the telescopic boom for increased jobsite productivity, as well as an oscillating axle for smoother ride and better traction over all types of terrain.
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The AT422T is equipped with a 70-foot full power, 3-section main boom and has a lifting capacity of 22 tons. It provides highway travel speeds and, with 4-wheel drive, the performance characteristics of a rough terrain crane for off-road use. The unit also features multiple steering modes, which provides maneuverability in tight quarters. A special hydraulic circuit and hydraulic hose reel mounted on the boom allow use of a hydraulic clamshell or grapple, in addition to the normal lifting functions.
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A major launch for UpRight is the low gross vehicle weight version of the 44-foot working height AB38 compact electric articulated boom. Trimming almost 17 percent off the gross weight of the standard model, the ANSI version of the new lightweight AB38 is 7,470 pounds — under 3.5 tons GVW — with a platform capacity of 475 pounds. This lighter AB38 offers even lower ground-bearing pressures than the already class-leading 59 inches wide AB38N. The low weight suits a wider range of applications on upper building levels, sensitive floors and provides extra scope to transport in freight elevators.
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The SJ-1000 Series offers two models with working heights up to 56 feet and a 6 foot 2 inch by 14 foot platform that accommodates capacities up to 2,000 pounds. A liquid-cooled dual fuel or diesel engine and 2-wheel drive allow the SJ-1000 Series the power to operate in rough environments. Standard equipment includes 110V AC GFI protected outlet on the platform, tilt alarm with drive/lift cutout, safety belt lanyard attachments, base controls, independently operating leveling hydraulic outriggers, and a self-centering scissor design that allows optional deck extensions to be added to one or both ends of the platform on the SJ 9250.
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TAGS: Ar Lifting Mag
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