About Us

RER is the Voice of the Industry

RER has been the acknowledged source of information on the rental industry since 1957. Editor Michael Roth is an expert in the industry and has authored hundreds of feature articles, visited hundreds of rental centers and manufacturers, and written thousands of news stories. He leads an awardwinning editorial team that delivers hard-hitting industry news—from fast breaking stories about major players to new product launches and marketing strategies.

Integrated & Innovative Marketing Solutions

RER provides totally integrated marketing programs giving marketers access to rental professionals wherever they search for suppliers or business information. RER magazine, its Web site, the RER Reports and RER Product Wire E-newsletters, online and print Buyer’s and Rate Guides, Industry Calendar of Events, focused Supplements and Special Reports all serve the information needs of rental professionals in different ways and give marketers innovative ways to reach their audience.

Circulation with Buying Power

RER reaches 21,204 subscribers that spend $21.8 billion on rental industry equipment annually. This circulation is comprised of individuals responsible for the greatest amount of business potential in each important market segment—providing advertisers with the largest and most valuable audience.

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